How to Effectively Advertise Yourself as a Lash Stylist

How to Effectively Advertise Yourself as a Lash Stylist

25th Aug 2025

Do you want to stand out in the lash styling industry and attract new clients faster than your competitors?
Discover how to build a professional image and use social media to grow your business step by step.

In this article, you’ll learn:

  • How to create a professional personal brand.

  • How to use social media to attract clients.

  • How to create engaging content and reels on Instagram and TikTok.

Jak skutecznie reklamować się jako stylistka rzęs?

Professional Image – The Foundation of Your Marketing

Your image is the sum of all impressions you leave with clients – from the look of your studio, through visual identity, to your communication style and service quality.

Key elements:

  • Logo & Graphics – a well-designed logo, social media templates, and a clear price list.

  • Consistency – same photo style, colours, and “before/after” shots.

  • Printed Materials – elegant loyalty cards, aftercare instructions.

  • Studio Details – tidy workstation, subtle candle scents, minimalistic décor that matches your brand’s style.

Remember: A well-organised and aesthetic studio not only increases your clients’ comfort but also boosts your own mood and energy during work.

Social Media – Turn Followers into Bookings

Your main visual sales channels are Instagram and TikTok. The keys to success? Consistency, high-quality content, and clear calls to action.

Content ideas:

  • Reels / TikTok: lash application timelapse, aftercare tips, styling comparisons (e.g. classic vs. volume).

  • Stories: available slots, behind-the-scenes, polls (“Which look do you prefer?”), pinned client reviews.

  • Local Hashtags: #LashesCity, #LashStylistRegion – they boost visibility in your area.

  • CTA (Call To Action): “Save this post”, “Share with a friend”, “DM to book your appointment”.

Always tag your location – algorithms will show your posts to potential clients nearby.

How to Record Effective Reels

In the beauty industry, images sell faster than words.

Essentials:

  • Lighting – ring light or professional beauty lamp.

  • Equipment – smartphone with macro/portrait mode + tripod.

  • Content – short (10–20 s) clips: before/after results, lash application process, workstation prep, quick care tips.

  • Editing – use CapCut, InShot, or Canva to add subtitles, subtle branding, and effects (important, since many viewers watch without sound).

Paid Ads – The Fastest Way to Reach New Clients

Want local women to discover your services? Run ads targeted within a 3–5 km radius around your studio.

Best-performing ads:

  • short “before and after” videos,

  • clips showing your work process,

  • clear CTA: “Book now” or “Send a message”.

Final Takeaway
To attract new clients as a lash stylist, focus on three pillars: a professional brand image, consistent presence on social media, and well-targeted paid ads. Combine these strategies, and you’ll quickly turn followers into loyal clients.